Starbucks SeedPod
Conceptual design for Starbucks.
Bailey Pub & Restaurant
Logo design for the Bailey Pub & Restaurant situated in Ilslington, London.
Detroit Red Wings
Detroit Red Wings Artwork
Peace
Wall Art created with various different wood types.
Whirlpool Smart Fridge
Redesign of Whirlpool Smart Fridge
Nike Sprint Watch
AFFA fire alarm sketches
Shinola Corktown Watch
Featured Work:
  • all
  • Artwork
  • Identity
  • Product Design
  • Research
Sketches
Sketches
Card and flyer design for Leo's Coney Club promotion.
Card and flyer design for Leo's Coney Club promotion.
A look at how a Fairy Liquid bottle has been designed with mass manufacture in mind.
A look at how a Fairy Liquid bottle has been designed with mass manufacture in mind.
Insight into how products are increasing our speed of life.
Insight into how products are increasing our speed of life.
The next generation of products for Callaway.
Analysis of the Callaway brand.
Cartoons depicting current issues within Detroit in a fun, minimalist style.
Cartoons depicting current issues within Detroit in a fun, minimalist style.
Entry for official Wimbledon poster competition 2014.
Entry for official Wimbledon poster competition 2014. With a brief to design a bold image to highlight the championships, I took the iconic Wimbledon strawberry and used the tournament brand colors to create this one-off poster.
Vector poster artwork depicting a fictional tuck assembly line.
Truck Assembly Line Poster
Nothing Stops Detroit Poster
Vector Art
Typograhpy exploration of the word destroy.
Typograhpy exploration of the word destroy. Created using Photoshop and Wacom Intuous 4.
Prospective Beer label designs.
Junior Brewing Company
Future concept for Shinola
‘The Corktown’ a concept design for Shinola and aims to represent both Shinola’s and Detroit’s heritage. With Corktown being the oldest neighbourhood in Detroit and Shinola one of Detroit’s oldest brands it seems natural to join the two through design. Taking the colour scheme from buildings in Corktown and marrying that with iconic design form, materials and attributes from Shinola “The Corktown” watch was born. The key to the project was understanding form, materials and branding.
The future of Nike watches.
Aimed at fitness enthusiasts the Nike Sprint is a sport watch that offers its users more. With built in GPS, heart rate monitor, distance and step tracker it aims to revolutionize the way you run. This was an exercise in brand awareness, understanding and redesign. The Nike brand has been reflected in the use of brightly coloured buttons and wristband stripes as well as finer detailing of the Nike logo and ‘Just do it” slogan. The model was designed and rendered in Maya using MentalRay.
The future of Smart refrigeration
The Whirlpool smart fridge is a conceptual design for way in which refrigerators may operate and look in the future. The interface focuses on simplified categories and integration with existing smart systems. An in-built touch screen allows communication with a specifically designed mobile application. The smart refridgerator has its own in built scanner allowing inventory to be easy added and subtracted. The refrigerator has been designed in four seperate colors to denote the series and reflect the brand of Whirlpool.
Logo, app logo and website design for Michigan based lifestyle blog Chick in the Mitt.
Logo, app logo and website design for Michigan based lifestyle blog Chick in the Mitt.
Logo and Branding design for the Detroit Coney Company.
Logo and Branding design for the Detroit Coney Company.
Rolex Daytona modelled using Maya 2014 and rendered using MentalRay.
Rolex Daytona modelled using Maya 2014 and rendered using MentalRay.
Hand-crafted wall art created with various wood types.
Hand-crafted wall art created with various wood types.
Promo work for the Detroit Red Wings.
Promo work for the Detroit Red Wings.
Logo design for "It's all Greek to me". Greek salad dressing.
Logo design for "It's all Greek to me". Greek salad dressing.
A report looking into where Starbucks will be as a brand in 2025.
A report looking into where Starbucks will be as a brand in 2025.
Report on environmental issues surrounding the manufacture of a fire alarm.
Report on environmental issues surrounding the manufacture of a fire alarm. Full report can be found on the link in the project URL.
New Product Development
Analysis of the Fender brand against others to best establish continued success for the products. Various tools used through out the report to compare and contrast the brand against others in order to gain insight into the best avenues for development. The full report can be found in the Project URL.
Various flyer designs for evenings at the Bailey Pub.
Various flyer designs for evenings at the Bailey Pub.
Promotional material for DJ Miley based in Islington, UK.
Promotional material for DJ Miley based in Islington, UK.
Interactive product to display community electricity consumption.
Interactive product to display community electricity consumption.
Logo design for Level Buddy. A new product to aid the hanging of a picture frame effectively.
Logo design for Level Buddy. A new product to aid the hanging of a picture frame effectively.
Poster design for DJ Miley live at the Bailey Pub & Restaurant.
Poster design for DJ Miley live at the Bailey Pub & Restaurant.
Working prototype of a vending machine for Polo mints.
Working prototype of a vending machine for Polo mints.
Poster design for Sam Jones live at The Bailey Pub & Restaurant.
Poster design for Sam Jones live at The Bailey Pub & Restaurant.
Poster design for the Bailey Pub & Restaurant.
Poster design for the Bailey Pub & Restaurant.
Logo design for the Bailey Pub & Restaurant.
Logo design for the Bailey Pub & Restaurant.
Logo design for the Detroit Coney Company.
Logo design for the Detroit Coney Company.
Adjustable frequency fire alarm prototype
Adjustable frequency fire alarm prototype.
Conceptual design for Starbucks.
The Starbucks 'SeedPod' aims to promote community well-being through collaborative gardening.
Identity creation for innovative new shooting table product.
Logo and Artwork design for Diablo Shooting tables TM.
The projects we undertook were challenging and at times highly demanding, it was a breath of fresh air to have a Fred either on a team and around just to bounce ideas off of and get advice from.
Joe Wood
our clients

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