Learning Express Nationwide Promotion

To coincide with school returning in August of 2015, Magformers partnered Nationwide with Learning Express to run a ‘build a ball’ workshop challenge. Promoting Magformers, the challenge allowed kids to interact with the toy and learn about magnets and structure building. In all, sales saw a boost across the LEX brand, and lead to Magformers being selected as a top toy for 2015.

I worked with all stores to facilitate the event, as well as designing the promotional material, supplying the stores and tracking the sales.

LEX Mandeville

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